The Wayne Lambert Team

Wanye Lambert

Senior Financial Planner




About Wayne

Wayne Lambert is an experienced Certified Financial Planner with an established history of helping clients meet their long-term financial goals and dreams. Being a longstanding member of the Canadian Institute of Financial Planners, FP Canada and Advocis, Wayne is an ethically strong financial professional following “Standards of Professional Responsibility” from FP Canada and “The Advocis Code of Professional Conduct” from Advocis
Skilled in Comprehensive Financial Planning with a focus on Business owners, Group Benefits, and working with Retired individuals who want the most out of life, Wayne has exceptional strategic planning skills, and a demonstrated ability to conceptualize and carry out major projects and initiatives. Wayne is a seasoned professional whose honesty and integrity provide for effective leadership and optimal business relationships.
Dedicated to his family and community, Wayne is involved in various charities, school advisory councils, developing seniors housing, working with local development boards, and giving his time to local nonprofit organizations. He is a firm believer in giving back to the community and setting an example for those around him.

The Wayne Lambert Value Add

Wayne provides clients with a comprehensive approach to financial planning, tax preparation and will preparation, ensuring his clients always benefit from the highest level of service. At Optimize, Wayne works alongside an experienced team of licensed portfolio managers to help clients achieve their desired long-term financial and investment goals.
The cornerstone of his service rests in effectively matching his clients’ financial and life goals with a personalized financial planning strategy and overall customer service experience which will exceed their goals in every respect. Wayne measures his success by how well he has helped his clients achieve their specific goals and objectives.

Wayne’s Approach to Wealth Management

Optimizing your investments is an important step to achieving your financial goals but realize that it is just one step in a much longer journey. Wayne, along with a licensed portfolio manager from Optimize Wealth, will focus on looking at the complete picture as it relates to your particular situation. They begin this process by listening intently to your specific goals and objectives. They then analyze every aspect of your situation such as your investments, mortgage and other debt, will, insurance, company plan, and tax preparation needs.

Once they have completed their analysis, they together will then design you a coordinated strategy to achieve all of your particular goals and objectives. In order to provide you with a better sense of just how much value they could bring to you and your family, the range of services offered through Wayne and a licensed portfolio manager from Optimize are outlined in detail below.

  • Financial Planning
  • Investments*
  • Will & Estate Planning
  • Loans & Mortgages
  • Insurance Solutions

*Investment Advice is only offered through a licensed Optimize Portfolio ManagerAs a Senior Financial Planner, Wayne helps coordinate your financial plan by organizing the strategy into efficient steps toward your goals. Proper Wealth Management is an ongoing process which helps you make prudent decisions about your money in order to achieve your specific goals.


  • 204-770-4200
  • 431-997-4200
  • 888-807-5956


Wayne’s Wealth Management Team

Corinne Lambert


Steven McMackon

Portfolio Manager

Warren MacKenzie

Head of Financial Planning